Dogwood Homes is a contracting and design studio that initially hired me to redesign their website, but the work quickly evolved into a full scale rebrand. Building off of their previous logo that skewed a little bit DIY, we agreed to take their logo and consequently the entire brand into a more modern minimalist aesthetic that reflected their elegant home stylings and design taste. With three logo variations and a minimal color palette, we achieved a cohesive and versatile foundation for all of their brand assets including signage, stationery, company apparel, and digital iconography across various social media platforms.